Together about more sustainable travel

Take part when the Danes make action of their words

Join in when the Danes inspire the travel industry and answer this question: What does the sustainable dream trip look like? 

As a part of the travel industry, you are invited when we let the travel joy and thought drive us, instead of fear.

You will get specific benefits from joining the campaign for example access to submitted proposals and sustainable branding.



The campaign's starting point is that we are looking for sustainable travel within three categories: Northern Europe, Europe and overseas.
We encourage everyone to participate with their best bid. There will be certain criteria that each travel proposal must meet, e.g. the journey must include a minimum of two nights and a maximum of 21 nights.

The travel proposals must consider the UN's 17 sustainable development goals and must be based on the wider population being able to travel more sustainably.

Vagabond collects all travel suggestions and screens them. The relevant proposals are sent to a jury that selects a minimum of 10 within each category.

The travel suggestions will give a good indication of what travelers are thinking.

The vote will specify what types of sustainable journeys the Danes are really interested in.

Vagabond pays for the four times two trips.



64 full page adverts in 18 newspapers and The Travel Magazine Vagabond: Politiken, Børsen, JP, Ekstra Bladet, BT, Fyens Stiftstidende, Fyns Amts Avis, Horsens Folkeblad, Vejle Amts Folkeblad, Fredericia Dagblad, Viborg Stifts Folkeblad, Dagbladet Holstebro, Dagbladet Struer, Dagbladet Ringkøbing-Skjern, Lemvig Folkeblad, Århus Stiftstidende, Randers Amtsavis, JydskeVestkysten og i Rejsemagasinet Vagabond.

Banner advertisement at JP, BT, Ekstra Bladet, Politiken, Berlingske, Børsen and many more digital medias, as well as exposure on social media such as Facebook and Instagram.

We guarantee a minimum of 100.000 visitors on the campaign website in the period of the campaign. Please visit the campaign site here: http://baeredygtige-rejser.dk/



As a partner you get:

Your name and logo in all 64 full page printed advertisement

Your name and website link at the campaign website.

You become a member of the jury

You can use the campaigns logo and title in your marketing

You will get a complete segmented report on consumer suggestions for sustainable travel

As a partner you will get access to the data of the votes which gives you their age, income, residence, education and what they vote for in the different segments.

At the end of the campaign we will host an event where all partners and the finalists in the different segments will be present.



The campaign starts in January 2022 and runs into the beginning of January 2023.
Register before 4th of January 2022 and receive a discount of 1000€.

Total price 3.000€ upon registration before 4th of January 2022 (+ VAT).

You can withdraw from the campaign if you wish, but the Campaign amount is non-refundable once the campaign has started.



Christian Adamsen på adamsen@vagabond.info

Jesper Langhoff Andersen på jesper@vagabond.info